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Do you want to increase the number of students who enroll in your online course?
You’ve crafted your sales page for your course, and you know people are viewing it, but you want more of those web visitors to purchase your course.
One of the ways to improve conversions on your course sales pages is to find out exactly what web visitors are doing on your site, and where you’re losing them.
What if you could “spy” on your website visitors to get the data you need to improve your sales page conversions?
I’d highly recommend installing Google Analytics on your LMS which will give you some good data to help you improve conversions, but there’s another tool I use to get real-time data. It’s called Hotjar.
What Is Hotjar?
Hotjar is a software that allows you to use heatmaps to visualize your web visitors behaviour AND record their behaviour in live time!
Hotjar records exactly what visitors are doing on your site and it allows you to see exactly where you’re losing those web visitors.
You can create feedback polls on your site, get to know your audience better using on-site surveys, and recruit test users.
“A heat map (or heatmap) is a graphical representation of data where values are depicted by color. Heat maps make it easy to visualize complex data and understand it at a glance. Heatmaps are a powerful way to understand what users do on your website pages—where they click, how far they scroll, what they look at or ignore.” according to Hotjar.
Hotjar provides a free, comprehensive guide and examples on their website.
Hotjar Tracking Code
The Hotjar Tracking Code is used to collect data from your users when installed within your site. The code then sends the data to your Hotjar account where you can view the heatmaps and recordings.
Click here to create a free Hotjar account, then follow along with the video below to learn how to get your tracking code and install it on your Thinkific site (or any other website).
Once you start getting some results from visitors, you can begin to analyze when and where they’re leaving your site or specific pages, where you lose them on the pages, and can then begin to tweak your sales pages to convert more web visitors to leads and sales!
Are you ready to understand and implement exactly how to warm up a cold audience and move them into buyers?