If MARKETING your online course is YOUR #1 challenge, you’re in the right place.
The “gurus” would have you believe that you can get your course online today and wake up to new sales tomorrow.
Well, that’s only true if your target audience can find your course, if they feel like you’re going to solve their problems AND if they trust you enough to buy from you!
Without understanding and implementing the basics of digital marketing, the chances of you creating a course and enrolling enough students to make it worth your while are… slim.
You CAN have a thriving online education business…
with the right guidance and a good dose of persistence.
Imagine in just a few months you are…
Making a nice income from your online education business.
Doing What You Love
Sharing your passion with others and spending your days doing what excites you and make you happy.
Living By Your Own Schedule
Having the flexibility to decide how you spend your time.
Touching People Worldwide
Connecting globally with the people who need what you have, and making a difference in their lives.
Taking you from, “I’m never going to sell my courses…”
to “OMG I can do this!”
IN JUST 16 WEEKS YOU’LL BE MORE CONFIDENT IN YOUR ABILITIES AND WILL MARVEL AT THE RESULTS OF YOUR EFFORT.
Prepare For The Journey
Plan for your success, audit your online presence and understand the foundations of digital marketing.
Know Your Buyers
Survey your audience, map out the buyer journey, and create your buyer persona.
Get Found in Search
Delve into Search Engine Optimization, and implement what you learn so that you can get found by Google.
Build, or revamp, your website to turn it into a money-making machine.
Get your website on Google, set up/install your Google Analytics, and get on Google Business.
Build out your Value Ladder to increase the lifetime value of your customers.
Dial in your lead generation and start acquiring leads (aka potential students) on autopilot.
Implement TONS of easy strategies to drive leads into your lead generation funnel – and to your website.
Implement an effective sales funnel to capture more customers.
Learn how to nurture your subscribers and turn them into loyal customers with done-for-you email sequence templates.
Social Media Optimization
Optimize all of your social media channels to maximize your exposure.
Social Media Marketing
Create your style guide and plan, and learn how to use all of the main social media channels to attract leads and customers.
Understand why content marketing is necessary, the 4 content pillars, and how to create the right content for the right audience.
Blogging and Vlogging
The when, what, why, and how of blogging and vlogging, and how to get your content found by your audience.
Beyond Your Network
Start expanding your network by connecting with influencers, speaking engagements and events.
Why and how to automate your business so that it still feels personal to your customers.
Now, before you FREAK OUT by how much there is to learn or how much time it will take, remember:
1. This is a marathon not a sprint. If you want a “get rich quick” fix this isn’t the program for you. You want to build a profitable, sustainable online education business… and that doesn’t happen overnight. The program is delivered over the 16 weeks so that you see the results of what you’re implementing as you move through the program.
2. You don’t have to do it all – but you need to understand the BASICS so you don’t get taken for a ride by “experts” who aren’t actually experts at all! Over 80% of my clients have tried to hire out their website design, social media marketing, etc. BUT because they didn’t know what to ask the “experts” AND they didn’t have a plan, they lost THOUSANDS of dollars trying to get the help they need. Once you understand the basics you can have confidence in hiring the right people to help you!
3. This is a blended learning program, meaning that there are weekly live virtual sessions led by Kim Garnett (aka Brainy Girl) who, with 22 years in digital marketing and technology, has the expertise to guide you through this process, as well as online learning materials. Each week you’ll be learning new things AND implementing them, seeing the results as you go.
4. You are not alone! Each week we will meet virtually as a group to get an overview of the upcoming week’s activities. We will all be moving through the program together! You will be invited to participate in an online community, specifically for Magnetic Marketing participants, where you will be encouraged to interact and connect with others going through the process.
What Participants Are Saying
Kim is incredibly knowledgable with all aspects of doing business online and she has a no nonsense approach to getting things done. She is a strong educator, pushing us to learn what we need to learn to make good business decisions using online best practices and good digital marketing strategies.
She also understands that sometime the growth of a business means changing what isn’t working and pivoting to what is working which can be really scary for many business owners. I have gone through two dramatic changes with our business and because of Kim, I had the courage and the insight to really look at what the best business model was for me and for the people I serve and tweak it to meet those needs.
Kim has a clear cut way of getting business owners to ask themselves important questions about why they do what they do, who they serve and how best to serve them. She reminds us that they are questions to be asked on a regular basis, not just once. I look to Kim’s advice often as I continue to tweak and grow my business. I definitely would not have been this far without her help. I'm excited to be part of a group that truly supports and uplifts entrepreneurs and business owners. I know with Kim leading the pack, it will be full of valuable information and great dynamics!
Kim's group is saving my sanity and I feel like I'm finally moving forward!
The live Q&As are great! So helpful in getting my questions answered and other people ask questions I hadn't even thought of.
Being a part of Kim's program has been the single factor that has helped me advance my online course and grow my business. I love working from home and working solo, but there's no one to hold me accountable and push me to go farther. Until, that is, I started participating in the group virtual meetings.
I love hearing about how other course creators are working their business, I know I can get my questions answered about things I'm working on and best of all, Kim holds me accountable. There have been several times when I've joined the group with that "I don't feel like working today" mentality, and Kim has prodded me to accomplish specific tasks....saving me from an unproductive day.
My business feels more legit, I am motivated to expand my offerings and now I know where to go to get help when I need it.
Motivation + Support = Success!
SAVE $400 when you register BEFORE the clock runs out!
APPLY NOW FOR THE JANUARY 2023 COHORT
16 WEEK BLENDED LEARNING PROGRAM
- 16-week step by step guidance
- Weekly virtual live support + online community
- 24/7 access to online learning platform on any device
- 18 months access to online program materials + live session replays
If you DON’T have an email list, or you want a bigger, more engaged list…
If you’re NOT VISIBLE online, or you’d like to be more visible…
If you’re NOT CONNECTING with your audience, or you’d like to connect with more potential students…
If you’re NOT GENERATING LEADS, or you’d like a continuous flow of potential customers…
If you’re NOT SELLING YOUR COURSE, or you’d like a more sales…
then the MAGNETIC MARKETING PROGRAM is for you.
You have questions. We have answers.
What if this program is too advanced for me? I’m not tech-savvy.
Not being tech-savvy is a prerequisite of enrolling! 😉 Not really, but Kim has worked with thousands of people who have said, “I can’t do technology” – and she’s exceptionally good at providing detailed, easy to follow guidance to get you from A to Z. We also have an active online community for Magnetic Marketing participants where you can ask questions when you get stuck AND join in on the weekly live sessions. There’s lots of support available! As long as you’re willing to move beyond “I’m not tech-savvy” you’ll do great.
How much time will this take?
You want to keep the momentum going, and we suggest committing to 4 hours per week for the duration of the program (16-weeks). Understanding and implementing the principles, and completing the weekly activities, will set you up for success and means you’ll see real results. Even if you plan on hiring a VA or an assistant, or outsourcing parts of your marketing, you STILL need to understand the basics AND have a plan.
Is Magnetic Marketing only for those selling B2C courses?
Absolutely not! Whether you’re selling B2C or B2B, you still need to market your courses. The principles are the same, and there ARE a few differences. Both situations are covered in the program.
Can I start anytime?
No, unfortunately not. There are only 3 intakes per year – January, May and September. All participants go through the program at the same time in each of these cohorts. You can click here to get on the waiting list to get notified when the next cohort opens for new enrollments.
What is the cost? Can I get a refund if it’s not for me?
The regular pricing is 4 x payments of $297 USD.
When we first open enrollments for the next cohort, we do offer Early Bird Pricing for a limited time.
The first payment is due to secure your spot in the program. The additional 3 x monthly payments are required once the program starts.
We do not offer refunds on this program as you have access to all training materials once you enroll as well as access to the community and direct access to Kim.
Not sure if this program is right for you? Send us an email and tell us about your situation. We’ll reply and let you know whether we think it’s a good fit for you. We don’t want you enrolling if it isn’t the right solution for you.
When are the live weekly sessions?
For the Jan 2023 cohort, the live weekly virtual sessions happen on Tuesdays from 3pm – 4pm Pacific. That is subject to change for other cohorts based on where participants live.
You can click here to see what time that is in your time zone.
If you can’t make a live session, you can submit your question(s) in advance and catch the replay.
What if I already have an online course?
That’s good! In fact, you NEED to have at least one course published in order to enroll in the Magnetic Marketing program.
You’ve probably landed on this page because your course isn’t selling OR you’re not having as many learners enroll as you’d like, right? You’re not alone. Most people do it backwards. They create a course first THEN try to figure out how to market it. After all, that’s what the “gurus” tell you to do. Unfortunately, without understanding the basics of digital marketing, you’re either going to need to have a large budget to hire someone to do it all for you and/or have a large budget for paid advertising. If you want to learn how to grow your audience, get more leads, and turn those leads into customers, then Magnetic Marketing is for you.
Will I learn how to create a course in this program?
No, however you might want to check out our BrainyGirlU Thinkfic Bootcamp if you need some help getting your course online.
If we haven’t met yet, I’m Kim.
I’ve been helping small business owners and entrepreneurs get, and grow, their businesses online for more than 20 years.
I jumped on the online course bandwagon very early, and I’ve been helping entrepreneurs scale their businesses by doing the same ever since.
I know the challenges you face with finding the information you need, figuring out how to implement it in your own business, feeling overwhelmed by technology, and not wanting to be a sleezy salesperson. I get it!
That’s exactly why I created a program called Digital Marketing Basics, which morphed into Magnetic Marketing.
I’ve launched 40 courses and 3 membership sites of my own, and having an online education business has allowed me flexibility, additional revenue, and the ability to touch lives worldwide BUT it didn’t happen overnight.
I want to help you through this part of your journey, so that you don’t wind up in tears and give up… leaving your dreams behind.
I’m not going to tell you it’s easy. You have to be willing to put in the work. I will tell you, though, that it’s worth it!
Once you understand the basics of digital marketing you’ll be leaps and bounds ahead of your ‘competitors’ and will be able to apply these principles for the life of your business.
I can’t wait to see you inside!
What You Get
24/7 Access To Online Training
Login to the online platform 24/7 from any device to access all of the training in Magnetic Marketing.
Exclusive Access To The Expert
Unlike many other programs, with Magnetic Marketing you get daily access to Kim through the online community and the virtual weekly live sessions.
Step by step guidance to implement what you’re learning and the personal support you need to gain marketing confidence.